PROSPECTS AND OPPORTUNITIES
Light incontinence represents key growth opportunity
Portugal's adult incontinence market is projected to experience steady growth in both volume and constant value terms (at 2024 prices) during the forecast period. This expansion will be primarily driven by factors such as rising rates of overweight and obesity, an ageing population, and diminishing societal taboos surrounding the use of light incontinence products among both women and men.
E-commerce will grow at a slow pace
E-commerce in Portugal is projected to maintain a steady growth trajectory in the coming years, although significant acceleration is not anticipated. While online shopping has gained traction across various sectors, fast-moving consumer goods (FMCG) remain predominantly purchased through traditional retail channels.
Absorbency and skin comfort to drive innovation
In Portugal's adult incontinence market, consumer innovations are set to be primarily focused on product discretion and absorbency levels, especially in light incontinence products and pants. Manufacturers will also increasingly invest in sustainable materials and packaging, responding to the growing environmental awareness among consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Portugal?
- Which are the leading brands in Retail Adult Incontinence in Portugal?
- How are products distributed in Retail Adult Incontinence in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Portugal - Category analysis
KEY DATA FINDINGS
Retail adult incontinence remains dynamic
Private label stabilises after period of rapid growth
Supermarkets continue as main distribution channel
Light incontinence represents key growth opportunity
E-commerce will grow at a slow pace
Absorbency and skin comfort to drive innovation
Tissue and Hygiene in Portugal - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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