PROSPECTS AND OPPORTUNITIES
Expansion expected amidst ageing population
Retail adult incontinence in Japan is set to see growth in both retail volume and current value terms throughout the forecast period, with increases anticipated for both light and moderate/heavy incontinence. There is expected to be significant potential for future expansion, driven by the ageing population.
Asahi Kasei unveils smart product for caregivers at CES 2025
In developed countries such as Japan, the ageing population is leading to an increase in demand for incontinence products designed for caregiving purposes. To remain competitive in this space, the development of highly convenient products for caregivers is essential.
Kao Corp targets B2B growth with innovative sensors
In Japan, domestic companies in daily goods have predominantly focused their investments on the general consumer market, which has significant scale. However, they are facing the inevitable impact of long-term population decline, prompting them to continue increasing unit prices through the enhancement of product value.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Japan?
- Which are the leading brands in Retail Adult Incontinence in Japan?
- How are products distributed in Retail Adult Incontinence in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Japan - Category analysis
KEY DATA FINDINGS
Moderate/heavy adult incontinence drives growth as consumers use the most appropriate products
Unicharm pioneers the recycling of adult incontinence products
Survey reveals caregiver preferences shape loyalty
Expansion expected amidst ageing population
Asahi Kasei unveils smart product for caregivers at CES 2025
Kao Corp targets B2B growth with innovative sensors
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Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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