PROSPECTS AND OPPORTUNITIES
Population ageing and reduction of social stigma will remain key demand drivers
Retail adult incontinence is projected to register healthy growth in volume and current value terms throughout the forecast period. Demand will continue to increase steadily as incontinence problems become more prevalent among Kazakhstanis due to population ageing.
Protection and comfort likely to be focal points for innovation
With usage levels on the rise due to population ageing, retail adult incontinence should witness a high level of new product development over the forecast period. Manufacturers are expected to focus on introducing varieties that provide greater reassurance in the form of more absorbent materials, superior protection against leakage, features that neutralise unpleasant odours etc.
Sales via the e-commerce channel set to continue rising
E-commerce is expected to make further gains in terms of retail adult incontinence distribution over the forecast period. The channel has strong growth potential in this category, not least because most people still tend to be self-conscious about buying these products despite the fact that the social stigma surrounding incontinence is diminishing.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Kazakhstan?
- Which are the leading brands in Retail Adult Incontinence in Kazakhstan?
- How are products distributed in Retail Adult Incontinence in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Kazakhstan - Category analysis
KEY DATA FINDINGS
Demand rises in tandem with population ageing
Hayat Holding continues to lead retail adult incontinence
Health and beauty specialists remains the most important distribution channel
Population ageing and reduction of social stigma will remain key demand drivers
Protection and comfort likely to be focal points for innovation
Sales via the e-commerce channel set to continue rising
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DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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