PROSPECTS AND OPPORTUNITIES
Rx/reimbursement set to present strong challenge to growth of retail adult incontinence over the forecast period
The current value growth of retail adult incontinence products is anticipated to slow down over the forecast period due to significant competition from adult incontinence products, coupled with slower price growth than was seen during the review period.
E-commerce growth may slow, but the channel will remain highly popular with many local consumers
The value growth of e-commerce is expected to slow down over the forecast period as the channel captures a significant share of the competitive landscape. However, improvements in the online shopping experience will contribute to its enduring appeal.
Innovation will prioritise comfort and efficiency
Products with lower environmental impact will increasingly emerge over the forecast period. However, the main innovation activities will focus on effectiveness and comfort, as local consumers are expected to remain primarily interested in the efficacy of adult incontinence products, with eco-friendliness a subsidiary priority.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Hungary?
- Which are the leading brands in Retail Adult Incontinence in Hungary?
- How are products distributed in Retail Adult Incontinence in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Hungary - Category analysis
KEY DATA FINDINGS
Current value sales increase in 2024thanks to innovation and marketing campaigns directed at the ageing population
Essity AB leads and most dynamic companies
Health and beauty specialists leads, but e-commerce shows the most dynamism
Rx/reimbursement set to present strong challenge to growth of retail adult incontinence over the forecast period
E-commerce growth may slow, but the channel will remain highly popular with many local consumers
Innovation will prioritise comfort and efficiency
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2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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