PROSPECTS AND OPPORTUNITIES
Economic recovery and an ageing population are expected to drive growth
Sales of retail adult incontinence products are expected to increase over the forecast period as the economy recovers, aided by a decline in inflation and stability in foreign exchange rates. Consequently, Nigeria’s economic recovery is anticipated to drive consistent growth in the retail adult incontinence market as consumer purchasing power improves.
Ongoing growth is expected for retail e-commerce as companies provide a wide variety of products
Retail e-commerce will remain important in the adult incontinence market due to increasing awareness and the convenience it offers for discreet purchasing from home. This is particularly valuable for customers who may fear any stigma surrounding these products.
Innovative is set to enhance user comfort and improve absorption
Retail adult incontinence is anticipated to experience both value and volume growth over the forecast period. This growth is expected to be boosted due to the entrance of new companies introducing innovative solutions designed to enhance user comfort while engaging in activities or social gatherings.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Nigeria?
- Which are the leading brands in Retail Adult Incontinence in Nigeria?
- How are products distributed in Retail Adult Incontinence in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Nigeria - Category analysis
KEY DATA FINDINGS
Consumers seek affordable alternatives, leading to a decline in retail volume sales
Dr Brown retains its lead as imported brands face significant challenges
A desire for discretion is driving growth in retail e-commerce
Economic recovery and an ageing population are expected to drive growth
Ongoing growth is expected for retail e-commerce as companies provide a wide variety of products
Innovative is set to enhance user comfort and improve absorption
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2024 key trends
Competitive landscape
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DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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