PROSPECTS AND OPPORTUNITIES
Adult incontinence will continue to see robust growth
Demand for adult incontinence products is expected to increase steadily over the forecast period, with moderate/heavy adult incontinence products remaining the primary growth driver. The ageing Egyptian population will continue to boost sales, as these products are most commonly required by older consumers.
E-commerce will expand access to adult incontinence products
E-commerce is expected to play an increasingly important role in the sales of adult incontinence products during the forecast period, driven by several key factors. Firstly, the continuous improvement of delivery logistics and the expansion of e-commerce services into rural areas are gradually making online shopping a more viable option for a larger consumer base.
Innovations will focus on affordability, without compromising quality
Given the challenges posed by the population’s low level of purchasing power, innovations in adult incontinence products are expected to prioritise affordability, without compromising on performance or comfort. One potential innovation is a hybrid design, which combines a cloth-like reusable outer layer with disposable absorbent cores.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Egypt?
- Which are the leading brands in Retail Adult Incontinence in Egypt?
- How are products distributed in Retail Adult Incontinence in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Egypt - Category analysis
KEY DATA FINDINGS
Adult incontinence market continues to expand, driven by increasing elderly population
Fine leads the market
Pharmacies represent key retail channel for adult incontinence products
Adult incontinence will continue to see robust growth
E-commerce will expand access to adult incontinence products
Innovations will focus on affordability, without compromising quality
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DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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