Competitive Landscape
Essity Continues to Lead but Hartmann-Rico Gains Share
Retail adult incontinence in Slovakia is highly concentrated, with the top four manufacturers accounting for the overwhelming majority of value sales in 2025. Essity held the leading position with a 36% share, supported by its strong Tena brand, followed by Hartmann-Rico with 24%, Abena on 16%, and Kimberly-Clark on 15%.
Hartmann-Rico and Dm-Drogerie Markt Expand Sustainable and Skin-Friendly Product Lines
Recent product launches include dm-Drogerie Markt's Jessa Diskret Mini Long incontinence pads in March 2025 and TZMO Slovakia's Seni Lady Slim Micro in February 2025. Jessa Diskret Mini Long targets light urine leaks with a value-orientated 16-unit pack, a comfort-dry absorbent core that converts liquid into gel, soft side cuffs for leakage protection, and a fragrance-free cream with aloe vera for sensitive skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Slovakia?
- Which are the leading brands in Retail Adult Incontinence in Slovakia?
- How are products distributed in Retail Adult Incontinence in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Slovakia - Category analysis
Key Data Insights
Consumers Rely on Promotions as Inflation Pressures Household Budgets
Consumers Rely on Promotions as Inflation Pressures Household Budgets
Hartmann-Rico Shifts to Sustainable Solutions with Molicare Underwear
Dm-Drogerie Markt and Tzmo Innovate for Comfort and Discretion
Caregivers to Drive Demand for Premium and Sustainable Choices
Sustainable Innovations Reshape Purchasing Decisions and Product Mix
Digital Adoption and Shifting Demographics to Reshape Purchasing Channels
Essity Continues to Lead but Hartmann-Rico Gains Share
Hartmann-Rico and Dm-Drogerie Markt Expand Sustainable and Skin-Friendly Product Lines
Health and Beauty Specialists Retain Lead as E-Commerce Makes Gains
Retail E-Commerce Outpaces All Channels by Leveraging Discretion and Convenience
Targeted Promotions and Discreet Delivery Redefine Consumer Expectations
Tissue and Hygiene in Slovakia - Industry Overview
Shift Towards Higher-Priced, Better-Quality Products Drives Value Growth
Key Data Insights
Shift Towards Higher-Priced, Better-Quality Products Drives Value Growth
SHP Harmanec Meets Urban Demand with Compact Toilet Paper Innovation
Celltex Elevates Wellness with Skin-Friendly Bella Herbs Pantyliners
Packaging Redesigns to Prioritise Ageing Consumers and Functional Wellness
Retail Tissue Will Retain the Lead as Value Growth Outpaces Volume
Wellness-Focused Innovation and Demographic Shifts to Reshape Future Demand
Procter & Gamble Adapts Premium Positioning as Rivals Close Share Gap
Shp Harmanec Leverages Eco-Initiatives to Strengthen Consumer Loyalty
Hartmann-Rico Accelerates Sustainable Shift with Reusable Underwear Launch
Hypermarkets and Supermarkets Anchor Bulk Routines as E-Commerce Accelerates
Retail E-Commerce Captures High-Value Growth through Convenience and Logistics
Health and Beauty Specialists Expand Premium Wellness with Sustainability Focus
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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