PROSPECTS AND OPPORTUNITIES
A double-digit CAGR in the forecast period as the population ages
As South Korea is now considered a super-aged society, and with growing awareness and acknowledgement of the unique needs of an ageing demographic, retail adult incontinence is expected to grow rapidly and consistently, with double-digit CAGRs in both retail volume and current value terms anticipated in the forecast period. Beyond the ageing population, the increasing number of people aged 65+ enjoying activities outside the home is also set to drive growth.
Education on the benefits of proper incontinence products
There is potential for higher sales amongst individuals with less severe symptoms, who may currently rely on menstrual care products rather than incontinence products. A survey from Kimberly-Clark showed that 26% of women incorrectly use feminine hygiene products such as towels for urinary incontinence issues.
Product segmentation as the category advances
As retail adult incontinence is expected to continue to grow rapidly, products tailored to specific needs are being launched, and this is expected to continue. New product developments are likely to focus on offering more sizes, products for different genders, different seasons, etc.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in South Korea?
- Which are the leading brands in Retail Adult Incontinence in South Korea?
- How are products distributed in Retail Adult Incontinence in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in South Korea - Category analysis
KEY DATA FINDINGS
Another year of double digit value growth in 2024, due to the ageing of society
Other tissue and hygiene brands continue to enter the market
High share of online sales, despite being products mainly targeted towards older people
A double-digit CAGR in the forecast period as the population ages
Education on the benefits of proper incontinence products
Product segmentation as the category advances
Tissue and Hygiene in South Korea - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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