Competitive Landscape
Yuhan Kimberly Co Ltd Broadens Portfolio to Reinforce Brand Leadership
Retail adult incontinence in South Korea is a highly concentrated category, with Yuhan Kimberly Co Ltd holding a 60% share in 2025, thanks to the popularity of its Depend brand, and with no other company cited to hold a share over 10%. Vinda Korea Co Ltd, which represents the Tena brand, is in second place with a 7% share.
Innovation and Evolving Demand Reshape Competitive Dynamics
The changes in company share and the introduction of new product formats present opportunities for businesses to capture emerging demand among younger consumers and more active seniors. Competitors that develop solutions tailored to new usage occasions or gender-specific needs may further erode the share of established leaders.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in South Korea?
- Which are the leading brands in Retail Adult Incontinence in South Korea?
- How are products distributed in Retail Adult Incontinence in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in South Korea - Category analysis
Key Data Insights
Yuhan Kimberly Co Ltd Expands Solutions for Active Seniors
Yuhan Kimberly Co Ltd Expands Solutions for Active Seniors
Lifree Redefines Comfort
Yuhan-Kimberly’S Campaign Empowers Seniors to Shop with Confidence
Home-Based Care Policies Accelerate Growth of Discreet Incontinence Solutions
Demand Shifts toward Lifestyle-Aligned Light Incontinence Solutions
Yuhan Kimberly Co Ltd Broadens Portfolio to Reinforce Brand Leadership
Innovation and Evolving Demand Reshape Competitive Dynamics
Retail E-Commerce Continues to Gain Share as Brands Expand Direct-To-Consumer Reach
Hanaro Mart Offers Affordable Private Label for Older Shoppers
Tissue and Hygiene in South Korea - Industry Overview
Retail Adult Incontinence Sees Dynamic Growth, Supporting Overall Category Sales as Nappies/Diapers/Pants Contract
Key Data Insights
Retail Adult Incontinence Sees Dynamic Growth, Supporting Overall Category Sales as Nappies/Diapers/Pants Contract
Yuhan Kimberly Co Ltd’S Sets New Standard for Skin Health and Premiumisation
Innovations Focus on Inclusivity and Convenience
Online Platforms Reshape Purchasing Patterns, with Bulk Buying a Popular Trend
Ingredient Transparency and Health Benefits Command Premium Pricing
Senior Care Innovations Will Increasingly Be Based on Convenience for Home-Care Needs
Yuhan Kimberly Co Ltd Leverages Wide Portfolio of Trusted Brands to Maintain Leadership
Digital-First Brands Fuel Pricing Wars in Bulk-Buying Trend
Digital-Native Brands Accelerate Online Dominance through Bulk Strategies
Offline Retail Loses Share as E-Commerce Surges
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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