PROSPECTS AND OPPORTUNITIES
Retail adult incontinence maintains good potential for ongoing growth
Retail adult incontinence is expected to maintain a positive CAGR over the forecast period, driven by baseline demand. Light adult incontinence is expected to show a slightly stronger CAGR in volume terms (albeit with only a small difference in expected growth rates), whereas value CAGR is expected to remain similar for both light and moderate/heavy adult incontinence.
Innovations which offer enhanced comfort and sustainability options are expected
Significant innovations are anticipated in retail adult incontinence over the forecast period, which are likely to be seen by both big-name global brands and local players. Developments will include the use of advanced absorbent materials, incorporating odour-neutralising agents, quick-drying layers, and enhanced super-absorbent polymers for superior fluid retention.
Shifting distribution dynamics will be seen in the rise of e-commerce and expanding retail channels
During the forecast period, the distribution landscape for adult incontinence products is set to evolve significantly. While pharmacies and medical supply stores, classified under health and beauty specialists, are expected to remain the leading channel, the distribution share is likely to decline.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Turkey?
- Which are the leading brands in Retail Adult Incontinence in Turkey?
- How are products distributed in Retail Adult Incontinence in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Turkey - Category analysis
KEY DATA FINDINGS
Light retail adult incontinence options show the strongest growth, while the largest category is seen in moderate/heavy options
Strong investments from local companies intensify competition
Health and beauty specialists remain the strongest channel, albeit losing share to the growth of supermarkets and e-commerce
Retail adult incontinence maintains good potential for ongoing growth
Innovations which offer enhanced comfort and sustainability options are expected
Shifting distribution dynamics will be seen in the rise of e-commerce and expanding retail channels
Tissue and Hygiene in Turkey - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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