PROSPECTS AND OPPORTUNITIES
Expanding customer base will support long-term growth
Value sales of retail adult incontinence are expected to rise over the forecast period. Growth will be driven by an expanding customer base, including both older adults and younger individuals experiencing mild incontinence.
E-commerce to gain further traction through convenience and discretion
E-commerce is expected to capture a growing share of retail adult incontinence sales, as consumers prioritise convenience and privacy. Online shopping eliminates the potential embarrassment associated with purchasing incontinence products in physical stores, making it a preferred option for many.
Sustainability and innovation to shape the future of incontinence products
While product performance remains the top priority for consumers, sustainability will be a key driver of innovation in retail adult incontinence over the forecast period. Manufacturers will focus on reducing environmental impact through plant-based materials, low-carbon production methods, and recyclable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Norway?
- Which are the leading brands in Retail Adult Incontinence in Norway?
- How are products distributed in Retail Adult Incontinence in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Norway - Category analysis
KEY DATA FINDINGS
Ageing population and shifting attitudes drive category growth
Essity maintains dominance while private label intensifies competition
Health and beauty specialists lead, while e-commerce sees strongest growth
Expanding customer base will support long-term growth
E-commerce to gain further traction through convenience and discretion
Sustainability and innovation to shape the future of incontinence products
Tissue and Hygiene in Norway - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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