PROSPECTS AND OPPORTUNITIES
Despite marginal decline, overall demand will remain high as consumers look to live independently for as long as possible
Volume sales of retail adult incontinence are expected to marginally decline over the forecast period due to rising maturity, while value sales (at constant 2024 prices) will remain fairly stable but undynamic. Increasingly active lifestyles adopted by older generations in Germany will allow them to enjoy some independence despite suffering from adult incontinence, particularly in light cases.
Players to address sustainability issues relating to disposable items
Sustainability is an important factor for adult incontinence consumers in Germany and will likely remain so over the forecast period. Innovation and solutions for tackling adult incontinence while producing less waste are expected from local consumers, and brands will be forced to address these concerns, with the added factor of legislation advancing in Europe.
Increasing digitalisation in everyday lives
Over the forecast period, digitalisation is likely to be increasingly integrated into everyday lives, including for adult incontinence. While there are already some examples of tracking features for moisture in adult incontinence products in the local market, these are expected to take a more anatomical and discreet form that can easily be integrated into daily life with added comfort and security.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Germany?
- Which are the leading brands in Retail Adult Incontinence in Germany?
- How are products distributed in Retail Adult Incontinence in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Germany - Category analysis
KEY DATA FINDINGS
Ageing population and rising awareness support positive performance by retail adult incontinence
Essity retains dominance with established presence of Tena
Many local consumers prefer physical stores for their adult incontinence needs
Despite marginal decline, overall demand will remain high as consumers look to live independently for as long as possible
Players to address sustainability issues relating to disposable items
Increasing digitalisation in everyday lives
Tissue and Hygiene in Germany - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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