PROSPECTS AND OPPORTUNITIES
Strong growth predicted due to improving economy and social awareness
Historically, there was a stigma attached to adult incontinence in South Africa, but consumers are gradually becoming more aware of the benefits and convenience of using associated products, and thus dynamic growth is expected for the category over the forecast period.
Clicks and Dis-Chem prioritise omnichannel strategies within a competitive market
In 2024, Clicks announced the opening of its first in-house e-commerce fulfilment facility in Montague Gardens, Cape Town. This significant milestone highlights the pharmacy’s commitment to enhancing its online services to consumers.
Sustainable and reusable products offer key opportunities for future growth
As sustainability and the use of natural materials becomes increasingly important, retail adult incontinence in South Africa will likely see a shift in consumers’ purchasing behaviour. Local consumers are becoming increasingly aware of the health benefits of natural materials, especially given their prolonged contact with the skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in South Africa?
- Which are the leading brands in Retail Adult Incontinence in South Africa?
- How are products distributed in Retail Adult Incontinence in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in South Africa - Category analysis
KEY DATA FINDINGS
Retail adult incontinence records solid growth in challenging economic climate
Established brands dominate despite private label’s growth
Health and beauty specialists dominates distribution
Strong growth predicted due to improving economy and social awareness
Clicks and Dis-Chem prioritise omnichannel strategies within a competitive market
Sustainable and reusable products offer key opportunities for future growth
Tissue and Hygiene in South Africa - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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