PROSPECTS AND OPPORTUNITIES
Growth is set to be bolstered by rising awareness and the ageing population
Across the forecast period, the retail adult incontinence market is projected to experience positive growth in both retail value and volume, with moderate/heavy incontinence products seeing a slightly stronger uplift in volume growth. Demographic shifts and changing societal attitudes will primarily drive the anticipated growth of the adult incontinence category.
Retail e-commerce is expected to grow as specialist stores improve their online services
Retail e-commerce and specialised stores are expected to play a crucial role in the continued development of the adult incontinence category. During the outbreak of COVID-19, online shopping for adult diapers surged, as these products are typically large and difficult to transport without a car.
Innovations in light incontinence are set to focus on skincare and hygiene
Innovations in retail adult incontinence products are likely to focus on skincare, particularly within the light incontinence segment, rather than the moderate/heavy incontinence category. Consumers increasingly prioritise skin care when purchasing hygiene products, but at present, price tends to outweigh this concern when choosing moderate/heavy incontinence.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Argentina?
- Which are the leading brands in Retail Adult Incontinence in Argentina?
- How are products distributed in Retail Adult Incontinence in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Argentina - Category analysis
KEY DATA FINDINGS
Moderate/heavy incontinence records positive retail volume growth despite economic challenges
Kimberly Clark retains its lead, with local player Hisan SA in second place
Consumers shift from modern to traditional retailers as price point is key in 2024
Growth is set to be bolstered by rising awareness and the ageing population
Retail e-commerce is expected to grow as specialist stores improve their online services
Innovations in light incontinence are set to focus on skincare and hygiene
Tissue and Hygiene in Argentina - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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