PROSPECTS AND OPPORTUNITIES
Rising awareness and an ageing population to fuel future growth
Estonia’s adult incontinence market is set to register further growth over the next five years, driven by an ageing population, increased awareness, and product innovation. With more elderly people needing daily incontinence solutions, reduced stigma and better education are encouraging earlier product use.
Privacy, convenience, and product variety will drive more consumers online
E-commerce will continue to grow as privacy, convenience, and product variety will drive more consumers online. Discreet purchasing and home delivery make online shopping appealing, especially for those who prefer bulk-buying.
Innovation to focus on discreet, skin- and eco-friendly products
Innovation in Estonia’s adult incontinence market will focus on discreet, skin-friendly, and eco-conscious solutions. Manufacturers are developing ultra-thin, highly absorbent materials for greater comfort, as well as biodegradable and reusable options to appeal to sustainability-conscious consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Estonia?
- Which are the leading brands in Retail Adult Incontinence in Estonia?
- How are products distributed in Retail Adult Incontinence in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Estonia - Category analysis
KEY DATA FINDINGS
Growth driven by an ageing population, and improved awareness and education
Paul Hartmann AG leads with strong and widely available brands
Supermarkets offer convenience, competitive pricing, and product variety
Rising awareness and an ageing population to fuel future growth
Privacy, convenience, and product variety will drive more consumers online
Innovation to focus on discreet, skin- and eco-friendly products
Tissue and Hygiene in Estonia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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