PROSPECTS AND OPPORTUNITIES
Retail adult incontinence is set to be the CAGR winner in tissue and hygiene
Retail adult incontinence is expected to show the strongest CAGR in tissue and hygiene over the forecast period, with light adult incontinence remaining more dynamic than moderate/heavy adult incontinence. Overall, this growth will be supported by the ageing population in Taiwan, along with no expectations for Rx/reimbursement adult incontinence products to become available – at least for the foreseeable future.
International brands dominate due to stronger entry barriers in adult incontinence
Vinda and United Charm are expected to remain the main players in retail adult incontinence over the forecast period, although smaller brand Medicos (Fu Burg Industrial Co Ltd) is tipped as one to watch. Indeed, domestic Fu Burg is cited as the only player launching incontinence products which incorporate herbal essences, appealing to consumers in sub-tropical climates specifically.
In-store sales expected to remain stronger than online
Most advertising campaigns in adult incontinence happen offline, leading to older consumers more willing to purchase such products through physical channels, where they can also seek the advice and guidance of in-store experts. However, beyond this, once a consumer has found a product which suits their individual needs, there is also an option to purchase online.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Taiwan?
- Which are the leading brands in Retail Adult Incontinence in Taiwan?
- How are products distributed in Retail Adult Incontinence in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Taiwan - Category analysis
KEY DATA FINDINGS
Retail adult incontinence is the big winner in tissue and hygiene in Taiwan
Vinda maintains its lead, albeit losing share, while United Charm gains
Health and beauty specialists remain the largest distribution channel, as e-commerce loses share and supermarkets gain
Retail adult incontinence is set to be the CAGR winner in tissue and hygiene
International brands dominate due to stronger entry barriers in adult incontinence
In-store sales expected to remain stronger than online
Tissue and Hygiene in Taiwan - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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