PROSPECTS AND OPPORTUNITIES
Steady growth projected amid ageing population
Sales of retail adult incontinence products are expected to see significant growth over the forecast period, rising by a constant value CAGR of 24%. This is reflective of Morocco’s growing elderly population, given that usage of incontinence products rises with age.
Physical retailers will continue to dominate sales
Sales of incontinence products through e-commerce channels will fail to gain traction due to intensifying competition from physical retail formats. The latter offer a wider selection of products across various price segments, and regular promotions and discounts, making them more attractive to consumers.
Little focus on innovation
Given the modest market size of retail adult incontinence in terms of value sales, producers are unlikely to focus on enhancing product features or quality during the forecast period. Instead, they will prioritise expanding volume sales by increasing accessibility and affordability.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Morocco?
- Which are the leading brands in Retail Adult Incontinence in Morocco?
- How are products distributed in Retail Adult Incontinence in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Morocco - Category analysis
KEY DATA FINDINGS
Ageing population, improved awareness and greater product availability are key drivers of growth
Novatis maintains its leadership
Health and beauty specialists lead distribution but supermarkets gain ground
Steady growth projected amid ageing population
Physical retailers will continue to dominate sales
Little focus on innovation
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2024 key trends
Competitive landscape
Retail developments
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DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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