PROSPECTS AND OPPORTUNITIES
Retail adult incontinence is expected to record significant growth, driven by the ageing population
Sales of retail adult incontinence are projected to see a substantial uplift over the forecast period, with double-digit value growth anticipated. As Romania is expected to face one of the most significant challenges of population ageing in the European Union, alongside increasing life expectancy, the demand for adult incontinence products is set to rise.
Modern retailers are expected to lead sales, offering consumers convenience and product variety
Chained grocery retailers, including hypermarkets and supermarkets, will remain the top destination for retail adult incontinence in Romania, offering consumers convenience and a wide variety of products. However, e-commerce is expected to see the most dynamic growth over the forecast period, driven by changing purchasing habits as Romanian consumers increasingly turn to digital solutions.
Innovation is set to focus on comfort, absorption, and sustainability
Product innovation in retail adult incontinence will primarily focus on enhancing comfort and absorption power. Incontinence products are set to become increasingly discreet and easier to wear, with improved liquid absorption capabilities.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Romania?
- Which are the leading brands in Retail Adult Incontinence in Romania?
- How are products distributed in Retail Adult Incontinence in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Romania - Category analysis
KEY DATA FINDINGS
Growing demand for retail adult incontinence is driven by the ageing population
TZMO Romania Srl leads, offering its established brand Seni to consumers
Hypermarkets remain the leading distribution channel while discounters improve its share
Retail adult incontinence is expected to record significant growth, driven by the ageing population
Modern retailers are expected to lead sales, offering consumers convenience and product variety
Innovation is set to focus on comfort, absorption, and sustainability
Tissue and Hygiene in Romania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!