PROSPECTS AND OPPORTUNITIES
Dynamic growth as knowledge increases and embarrassment lessens
Retail adult incontinence in China is set to see dynamic growth in both volume and current value terms in the forecast period as the economic situation settles. In particular, demand is set to increase amongst the population aged 65+, both as knowledge of the benefits of such products increases, and due to the ageing of the population, with the consumer base for adult incontinence products expected to keep growing.
Diverse product innovations in retail adult incontinence, based on different usage scenarios and functionality
Similar to nappies/diapers/pants, demand for incontinence products amongst older consumers is becoming increasingly segmented, scenario-specific, and personalised. With increasing health awareness, older individuals are now more inclined to select incontinence products based on specific usage scenarios and functionality.
Comfort makes pull-up and open-tape formats increasingly popular in China
Similar to the trend in menstrual care, whereby products are shifting from pad format to pants, pull-up and open-tape adult incontinence products are becoming increasingly popular, due to consumers’ growing demand for comfort, convenience, and freedom of movement. More manufacturers are now launching these products, designed for elderly people with higher mobility, to enhance their convenience during travel or outdoor activities.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in China?
- Which are the leading brands in Retail Adult Incontinence in China?
- How are products distributed in Retail Adult Incontinence in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in China - Category analysis
KEY DATA FINDINGS
Retail adult incontinence decelerates as consumers look for cheaper alternatives
More and more local brands launch light adult incontinence products
Retail adult incontinence remains highly fragmented
Dynamic growth as knowledge increases and embarrassment lessens
Diverse product innovations in retail adult incontinence, based on different usage scenarios and functionality
Comfort makes pull-up and open-tape formats increasingly popular in China
Tissue and Hygiene in China - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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