Retail adult incontinence in China is set to see dynamic growth in both volume and current value terms in the forecast period as the economic situation settles. In particular, demand is set to increase amongst the population aged 65+, both as knowledge of the benefits of such products increases, and due to the ageing of the population, with the consumer base for adult incontinence products expected to keep growing.
Similar to nappies/diapers/pants, demand for incontinence products amongst older consumers is becoming increasingly segmented, scenario-specific, and personalised. With increasing health awareness, older individuals are now more inclined to select incontinence products based on specific usage scenarios and functionality.
Similar to the trend in menstrual care, whereby products are shifting from pad format to pants, pull-up and open-tape adult incontinence products are becoming increasingly popular, due to consumers’ growing demand for comfort, convenience, and freedom of movement. More manufacturers are now launching these products, designed for elderly people with higher mobility, to enhance their convenience during travel or outdoor activities.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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