Competitive Landscape
Essity and Coco Healthcare Drive Gains through E-Commerce and Innovation
Retail adult incontinence remained moderately concentrated in 2025. Essity AB led with an 11% retail value share with its Dr P and Tena brands, followed by Hangzhou Coco Healthcare Products Co Ltd holding a 10% share with Coco Incontinence, and Hengan Fujian Holding Co Ltd with a 9% share with Elderjoy.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in China?
- Which are the leading brands in Retail Adult Incontinence in China?
- How are products distributed in Retail Adult Incontinence in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in China - Category analysis
Key Data Insights
Demand for Affordability Drives Innovation and Higher Volume Than Value Growth
Demand for Affordability Drives Innovation and Higher Volume Than Value Growth
Coco Unlocks New Demand with Light Incontinence Innovation for Younger Users
Retail E-Commerce and Livestreaming Drive Revenue for Hengan and Boost Confidence in Discreet Shopping
Demographic Changes and Rising Penetration Expected to Drive Robust Growth
Major Players to Target Younger Women and Postpartum Mothers with Discreet Innovations
Dual-Channel Strategies Will Reshape the Competition as Digital and Professional Touchpoints Expand
Essity and Coco Healthcare Drive Gains through E-Commerce and Innovation
E-Commerce Leverages Livestreaming to Capture New Users
Tissue and Hygiene in China - Industry Overview
Botare Captures Value-Conscious Shoppers as Pricing Pressure Grows
Key Data Insights
Botare Captures Value-Conscious Shoppers as Pricing Pressure Grows
Retail Tissue Maintains Its Lead, with Vinda Redefining Daily Usability
Acceleration of E-Commerce and Digital Retail
Retail E-Commerce Platforms to Extend Their Reach as Usage Penetration Climbs
Retail Tissue Expected to Sustain Its Lead, but Nappies/Diapers/Pants Will Face Challenges
Adult Incontinence to Accelerate as Regulatory Changes Drive Consolidation
Vinda and Hengan Respond to Digital Disruption with Brand Resilience
Freemore and Taotaoyangmian Capture Share through Digital Agility
Supermarkets Loses Ground as Online Channels Attract Value Seekers
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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