PROSPECTS AND OPPORTUNITIES
Adult pad type products to continue dominating over the forecast period
Retail adult incontinence in India is projected to experience significant growth in the coming years, primarily due to the ageing population, and the comfort and efficacy of such products in managing various degrees of incontinence. These products are particularly favoured by consumers for their ease of use and discreet design, making them especially appealing to individuals with moderate to heavy incontinence issues.
Retail e-commerce expected to be a primary driver of growth in the coming years
E-commerce is rapidly transforming the distribution landscape of retail adult incontinence in India. Even though pharmacies experienced high sales in 2024, retail e-commerce is poised for a stronger role in sales of such products in India.
A focus on product development within retail adult incontinence in the forecast period
Innovation is driving significant advances in retail adult incontinence in India, and this is expected to continue, with a focus on enhanced comfort, improved hygiene, and environmental sustainability. Manufacturers are developing ultra-absorbent cores and utilising advanced breathable materials to minimise leakage and skin irritation.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in India?
- Which are the leading brands in Retail Adult Incontinence in India?
- How are products distributed in Retail Adult Incontinence in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in India - Category analysis
KEY DATA FINDINGS
Ageing population and improved healthcare create demand for adult incontinence products
Brands focus on destigmatisation efforts and eco-friendly products
Offline retail continues to dominate, while retail e-commerce sees growth, mostly in urban areas
Adult pad type products to continue dominating over the forecast period
Retail e-commerce expected to be a primary driver of growth in the coming years
A focus on product development within retail adult incontinence in the forecast period
Tissue and Hygiene in India - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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