Competitive Landscape
Essity Ab and Tzmo Latvija Sia Secure Dominance through Public Tenders
Retail adult incontinence in Latvia is highly concentrated, with two manufacturers—Essity AB and TZMO Latvija SIA—together holding nearly 90% of value share in 2025. Specifically, Essity AB accounts for 52% and TZMO Latvija SIA for 37%, while the next largest competitor, Paul Hartmann AG, holds only 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Latvia?
- Which are the leading brands in Retail Adult Incontinence in Latvia?
- How are products distributed in Retail Adult Incontinence in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Latvia - Category analysis
Key Data Insights
Modest Growth as Consumers Adopt Light Incontinence Products
Modest Growth as Consumers Adopt Light Incontinence Products
Promotional Pricing and Product Design Boost Accessibility and Adoption
Tena Men Leads Product Innovation as Consumers Embrace Convenience and Discretion
Ageing Consumers Drive Demand for Discreet Solutions
Brand Innovation and Social Change Reshape Purchasing Habits
Essity Ab and Tzmo Latvija Sia Secure Dominance through Public Tenders
Maxima, Rimi and Drogas Leverage Multi-Channel Strategies for Reach
E-Commerce Platforms Attract Consumers with Delivery and Promotions
Tissue and Hygiene in Latvia - Industry Overview
Rimi and Maxima Ignite Price Wars, Reshaping Affordability for Shoppers
Key Data Insights
Rimi and Maxima Ignite Price Wars, Reshaping Affordability for Shoppers
Adult Incontinence Surges as an Ageing Population Drives Sustained Demand
Convenience Drives Underlying Demand in Tissue and Hygiene
Retailers Expand Private Label While Brands Defend Premium Share
Older Consumers Boost Adult Incontinence as Population Ages
Discounters and E-Commerce Reshape Shopper Habits and Pricing Power
Rimi and Maxima Drive Consolidation through Private Label Expansion
Maxima and Rimi Drive Value through Promotions and Assortment
Online Arms of Major Chains Capture E-Commerce Momentum with Delivery and Deals
Drogas Extends Private Label Reach as Specialist Stores Gain Traction
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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