PROSPECTS AND OPPORTUNITIES
Rate of growth in constant value sales will slow significantly
Constant value sales of retail adult incontinence will continue to rise during the forecast period but at a slower rate than in the review period. Demand will be supported by continued population ageing combined with rising living standards.
Purchasers of moderate/heavy adult incontinence products will seek maximum absorbency and leakage protection
Moderate/heavy adult incontinence products are forecasted to exhibit slightly slower growth in constant value sales than light adult incontinence during the forecast period, reflecting a combination of factors contributing to heightened demand. The increasing prevalence of conditions necessitating these products, alongside improved awareness, and accessibility, drives consumer interest in effective incontinence management solutions.
More specialised products will be launched
Brands like Tena will introduce pants adapted for men and women with different levels of urinary incontinence during the review period. These products provide reliable protection and comfort through the use of advanced absorbent materials and ergonomic design.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Latvia?
- Which are the leading brands in Retail Adult Incontinence in Latvia?
- How are products distributed in Retail Adult Incontinence in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Latvia - Category analysis
KEY DATA FINDINGS
Retail demand is rising but remains very limited
Essity AB’s Tena remains the clear leader
Pharmacies and grocery retailers dominate distribution
Rate of growth in constant value sales will slow significantly
Purchasers of moderate/heavy adult incontinence products will seek maximum absorbency and leakage protection
More specialised products will be launched
Tissue and Hygiene in Latvia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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