PROSPECTS AND OPPORTUNITIES
Growth set to continue throughout forecast period
Over the forecast period, retail adult incontinence is expected to expand further in both value and volume terms, particularly as more individuals begin using such products in the earlier, lighter stages. These consumers will inevitably demand better quality and performance, given that alternatives offered by the National Sanitary System through RX/reimbursement schemes are perceived as lower in comfort and designed only for severe cases.
E-commerce will gain ground
E-commerce is set to assume greater significance for adult incontinence items in the coming years, reflecting shoppers’ preference for discreet and anonymous purchases. The bulky nature of many adult incontinence products further supports home delivery, creating opportunities not only for online retailers but also for adjacent service providers, such as Glovo, which can capitalise on consumers’ growing comfort with having products delivered directly to their doorstep.
Innovation in enhanced protection, while reduced public spending will push more consumers towards retail adult incontinence
Technical features that maximise product effectiveness will become increasingly valuable, particularly in light adult incontinence, where shoppers wish to sustain active social lives and are willing to pay for reliable protection against leaks and odours. Companies like Fater are addressing these demands through new lines such as Fater’s Lines Specialist Protection, which incorporates cellulose and extra absorbent polymers designed to capture both urine and odours more efficiently, ultimately enhancing user comfort and confidence.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Italy?
- Which are the leading brands in Retail Adult Incontinence in Italy?
- How are products distributed in Retail Adult Incontinence in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Italy - Category analysis
KEY DATA FINDINGS
Further growth for retail adult incontinence in 2024
Essity leads with Tena as private label expands
Health and beauty specialists lead distribution
Growth set to continue throughout forecast period
E-commerce will gain ground
Innovation in enhanced protection, while reduced public spending will push more consumers towards retail adult incontinence
Tissue and Hygiene in Italy - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!