PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Retail adult incontinence will register healthy constant value and volume growth over the forecast period. An ageing population will boost volume sales.
Top players benefit from high brand loyalty
Brand loyalty is very high in retail adult incontinence, as consumers want to know they are using a quality product that will not leak. As such, it is more difficult for cheaper brands with lower quality to gain traction.
Pants format gains value share
The pants format will gain further value share. Incontinence pants are much closer to regular underwear than pads and as such consumers find the transition easier.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Guatemala?
- Which are the leading brands in Retail Adult Incontinence in Guatemala?
- How are products distributed in Retail Adult Incontinence in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Guatemala - Category analysis
KEY DATA FINDINGS
Positive volume growth
Innovation focuses on products designed for women
Hypermarkets account for over half of value sales
Healthy outlook over forecast period
Top players benefit from high brand loyalty
Pants format gains value share
Tissue and Hygiene in Guatemala - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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