Competitive Landscape
Hartmann Strengthens Clinical Trust as Private Label Expands
Retail adult incontinence in the Czech Republic remains concentrated in 2025, with Hartmann-Rico and Essity Czech Republic together holding 69% of value share. Over the review period, Hartmann-Rico has gradually increased its leadership from 36% to 37%, while Essity Czech Republic saw its share fall from 34% to 33%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Czech Republic?
- Which are the leading brands in Retail Adult Incontinence in Czech Republic?
- How are products distributed in Retail Adult Incontinence in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in the Czech Republic - Category analysis
Key Data Insights
Retailers Expand Private Label Ranges and Attract Shoppers with Value-Led Strategies
Retailers Expand Private Label Ranges and Attract Shoppers with Value-Led Strategies
Tax Reduction and Affordability Focus Drive Volume Gains and Accelerate Innovation in Reusable Formats
Pull-Up Pants and High-Absorbency Pads Deliver Convenience and Address Needs of Ageing Population
Pull-Up Pants and Private Label Drive Purchasing Shifts
Reusable Solutions and Innovation Reshape Buying Patterns
Washable Products and Bio-Materials Shift Competitive Dynamics
Hartmann Strengthens Clinical Trust as Private Label Expands
Drugstores Dominates for Everyday Adult Incontinence Purchases
E-Commerce Leverages Privacy and Convenience to Win Repeat Buyers
Tissue and Hygiene in the Czech Republic - Industry Overview
Flat Performance as Shoppers Make Value Choices
Key Data Insights
Flat Performance as Shoppers Make Value Choices
Brands and Private Label Align with Changing Shopper Priorities
Sustainability Claims and Responsible Sourcing Redefine Quality and Trust
Older Adults Drive Demand for Premium Adult Incontinence Solutions
Sustainability Expectations Force Brands to Prove Environmental Claims
Polarisation between Value and Premium Lines
Private Label Expansion Challenges Established Brands
Supermarkets and Hypermarkets Maintain Lead as E-Commerce Accelerates
Drugstores and Health and Beauty Specialists Build Shopper Loyalty through Specialisation
Online Channels Capture Bulky and Discreet Purchases with Value and Privacy
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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