PROSPECTS AND OPPORTUNITIES
Category set to see further growth
Retail adult incontinence is expected to see further current value growth over the forecast period. The ongoing rise in the number of elderly consumers will support the growing demand for adult incontinence products, as will the rise in awareness of adult incontinence and the erosion of the stigma around it.
Increasing penetration of private label brands
Private labels are expected to increase in number over the forecast period, despite the improving economic outlook. Most private labels will target light to moderate leakage with a strong focus on skin sensitivity and overall comfort during daily activities.
More sophisticated product innovation to come
New products for adult incontinence are expected to offer more effective protection, while focusing on comfort and discretion and enhancing the overall user experience. The growing trend towards sex-specific products is likely to continue with the men’s category set to see new improved alternatives that correspond to the male anatomy.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Czech Republic?
- Which are the leading brands in Retail Adult Incontinence in Czech Republic?
- How are products distributed in Retail Adult Incontinence in Czech Republic?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in the Czech Republic - Category analysis
KEY DATA FINDINGS
Lower VAT rate supports the growth of the category
Product innovation and better visibility helps to boost sales
Distribution of retail adult incontinence remains unchanged
Category set to see further growth
Increasing penetration of private label brands
More sophisticated product innovation to come
Tissue and Hygiene in the Czech Republic - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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