PROSPECTS AND OPPORTUNITIES
Expansion of the consumer base set to drive growth
It is expected that retail adult incontinence in Mexico will continue to see volume and current value growth in Mexico over the forecast period, as demographic changes mean the population aged 65+ is anticipated to continue to rise, and incontinence is more likely with ageing. In addition, there is a clear change in terms of the perceptions of consumers regarding incontinence and the use of incontinence products, and the associated taboos are gradually disappearing.
Seamless digital shopping experiences will drive growth for e-commerce
The expansion of retail e-commerce opens new possibilities for growth in retail adult incontinence in Mexico. With more consumers shifting to purchasing online, brands have the opportunity to create seamless digital shopping experiences which cater to their needs.
Lessening the stigma of incontinence products
Communication strategies that help normalise the use of incontinence products could play a crucial role in the expansion of the category. Education and awareness campaigns aimed at increasing product knowledge and reducing the stigma associated with incontinence and the use of incontinence products could encourage more individuals to consider these solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Mexico?
- Which are the leading brands in Retail Adult Incontinence in Mexico?
- How are products distributed in Retail Adult Incontinence in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Mexico - Category analysis
KEY DATA FINDINGS
Demographic changes drive growth, especially for moderate/heavy products
Players will have to innovate to maintain their competitive edge
Growth remains high for retail e-commerce as this channel offers discretion
Expansion of the consumer base set to drive growth
Seamless digital shopping experiences will drive growth for e-commerce
Lessening the stigma of incontinence products
Tissue and Hygiene in Mexico - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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