PROSPECTS AND OPPORTUNITIES
Ageing population to remain the primary driver of category growth
Value sales of retail adult incontinence are expected to rise over the forecast period. The continued ageing of the Dutch population will drive category expansion, as incontinence prevalence increases with age.
E-commerce to expand further as digital literacy increases
The evolution of e-commerce will be a major factor in shaping the future of retail adult incontinence sales. The ageing population is becoming increasingly comfortable with online shopping, and digital literacy among older consumers is rising.
Innovation to focus on multifunctionality and sustainability
Product innovation within adult incontinence is expected to centre on convenience and environmental sustainability. Manufacturers are likely to introduce more multifunctional products that cater to both incontinence and menstrual care needs, broadening their appeal to younger consumers managing light incontinence.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Netherlands?
- Which are the leading brands in Retail Adult Incontinence in Netherlands?
- How are products distributed in Retail Adult Incontinence in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in the Netherlands - Category analysis
KEY DATA FINDINGS
Ageing population and greater acceptance of incontinence drive category growth
Essity maintains market leadership, but private label gains traction
E-commerce emerges as a key distribution channel, though offline remains dominant
Ageing population to remain the primary driver of category growth
E-commerce to expand further as digital literacy increases
Innovation to focus on multifunctionality and sustainability
Tissue and Hygiene in the Netherlands - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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