Competitive Landscape
Competitors Chip Away at Diana Jsc’S Lead
Retail adult incontinence remains highly concentrated, with Diana JSC maintaining a dominant position in 2025 with a 54% value share. Meanwhile, Taisun Vietnam Ltd follows in second place with a 27% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Vietnam?
- Which are the leading brands in Retail Adult Incontinence in Vietnam?
- How are products distributed in Retail Adult Incontinence in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Vietnam - Category analysis
Key Data Insights
Caryn Launches Affordable Day & Night Pants, Boosting Access for Older Users
Caryn Launches Affordable Day & Night Pants, Boosting Access for Older Users
Moderate/Heavy Adult Incontinence Benefits From Expanding Distribution Reach
High-Income Households Fuel Premiumisation Trend
Caryn and Sunmate Expand Online to Reach Cost-Conscious Households
Moderate/Heavy Adult Incontinence Set for Further Advancement but Light Products Offer Potential
Cost-Saving Innovations and Premium Features to Reshape Consumer Expectations
Competitors Chip Away at Diana Jsc’S Lead
E-Commerce Drives Omnichannel Strategies as Modern Trade Adapts
Brand Livestreams and Daily Deals Accelerate Digital Channel Growth
Tissue and Hygiene in Vietnam - Industry Overview
Diana Unicharm Leverages Eco-Friendly Innovation to Drive Growth
Key Data Insights
Diana Unicharm Leverages Eco-Friendly Innovation to Drive Growth
Bobby Engages Mothers through Tiktok to Drive Digital Sales
Sustainable Launches Target Eco-Conscious Consumers
Increasing Focus on Sustainability, Health and Comfort Set to Shape the Market
Market Being Shaped by Rapidly Ageing Population
Eco-Friendly Features and Premium Claims Redefine Brand Value
Diana Sustains Lead through Innovation and Targeted Marketing
Emerging Rivals Challenge Diana Jsc and Kimberly-Clark
E-Commerce and Premiumisation Accelerate Value and Drive Consumer Loyalty
Supermarkets and E-Commerce Capture Share as Shopping Shifts Online
Shopee and Tiktok Shop Win Shoppers with Bundle Deals and Livestreams
Con Cung and Winmart Expand Reach through Store Networks and Product Diversity
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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