PROSPECTS AND OPPORTUNITIES
Further growth forecast for retail adult incontinence in Vietnam
Sales of retail adult incontinence products are projected to grow throughout the forecast period. The category benefits from Vietnam's rapidly ageing population, rising income levels and increasing hygiene standards, which have heightened consumer awareness about these products for elderly family members.
Ongoing urbanisation supports continued expansion for e-commerce
Vietnamese consumers typically rely on a doctor’s advice or recommendations from retail staff when selecting which retail adult incontinence products to buy. However, over the forecast period, younger consumers are expected to make more effort to gain an understanding of which products to buy for themselves or for their elderly relatives.
Consumers will remain cost-conscious and focused on value and efficacy
Cost-saving is a significant concern for Vietnamese consumers, often leading them to choose menstrual care products for their parents during the early stages of illness as alternatives to pricier adult incontinence options. To address this, brands are focusing on introducing wider insert pads that cater to heavy or frequent urination, helping consumers save both money and effort.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Vietnam?
- Which are the leading brands in Retail Adult Incontinence in Vietnam?
- How are products distributed in Retail Adult Incontinence in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Vietnam - Category analysis
KEY DATA FINDINGS
Retail adult incontinence records substantial growth in 2024
Diana continues to lead overall category
Health and beauty specialists remains most important distribution channel
Further growth forecast for retail adult incontinence in Vietnam
Ongoing urbanisation supports continued expansion for e-commerce
Consumers will remain cost-conscious and focused on value and efficacy
Tissue and Hygiene in Vietnam - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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