PROSPECTS AND OPPORTUNITIES
The ageing population and rising health conditions are set to drive ongoing growth
Sales of retail adult incontinence are expected to experience a positive value uplift over the forecast period, although growth will face competition from alternative products, particularly leakproof apparel and washable, reusable incontinence underwear. An example of this is the launch of Tena Silhouette Washable Absorbent Underwear in the latter years of the review period, which presents a significant challenge to traditional retail adult incontinence products.
Retail e-commerce gains ground, allowing consumers to buy these products discreetly
Retail e-commerce’s share of distribution value is projected to grow throughout the forecast period, driven by its unique ability to offer both convenience and privacy to consumers. Online shopping provides a high level of anonymity, which is particularly important for individuals purchasing adult incontinence products.
Innovation is expected to focus on skin care, allergy care and sustainability
Manufacturers are expected to increasingly leverage innovation to cater to the allergy-sensitive niche within the adult incontinence market, responding to the rising prevalence of allergies and asthma in Denmark. This shift is driving a growing demand for allergy-friendly products.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Denmark?
- Which are the leading brands in Retail Adult Incontinence in Denmark?
- How are products distributed in Retail Adult Incontinence in Denmark?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Denmark - Category analysis
KEY DATA FINDINGS
Growth for moderate/heavy adult incontinence products as availability and awareness strengthen
Essity A/S maintains its lead with Tena, with innovation focused on protection to retain consumers
Health and beauty specialists benefit from instore staff and professional advice
The ageing population and rising health conditions are set to drive ongoing growth
Retail e-commerce gains ground, allowing consumers to buy these products discreetly
Innovation is expected to focus on skin care, allergy care and sustainability
Tissue and Hygiene in Denmark - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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