Sales of retail adult incontinence are expected to experience a positive value uplift over the forecast period, although growth will face competition from alternative products, particularly leakproof apparel and washable, reusable incontinence underwear. An example of this is the launch of Tena Silhouette Washable Absorbent Underwear in the latter years of the review period, which presents a significant challenge to traditional retail adult incontinence products.
Retail e-commerce’s share of distribution value is projected to grow throughout the forecast period, driven by its unique ability to offer both convenience and privacy to consumers. Online shopping provides a high level of anonymity, which is particularly important for individuals purchasing adult incontinence products.
Manufacturers are expected to increasingly leverage innovation to cater to the allergy-sensitive niche within the adult incontinence market, responding to the rising prevalence of allergies and asthma in Denmark. This shift is driving a growing demand for allergy-friendly products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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