PROSPECTS AND OPPORTUNITIES
Outlook
Retail adult incontinence is projected to continue recording strong growth in value and volume terms over the forecast period. The prevalence of incontinence rises with age and therefore Sweden’s ageing population should lead to a natural increase in the prevalence of incontinence, and subsequently an increasing demand for adult incontinence.
E-commerce still full of potential
Sales of retail adult incontinence through e-commerce will likely continue to grow over the forecast period. E-commerce offers a considerable advantage over store-based retailers as consumers can remain anonymous, thereby helping them to overcome any embarrassment associated with the purchase of retail adult incontinence.
Innovation likely to focus on comfort, discretion and sustainability
Innovation within retail adult incontinence will likely continue to focus on the provision of an improved fit, comfort and discreetness. A case in point is the Tena Men’s range of incontinence pants (moderate/heavy adult incontinence), which are available as premium fit or active fit.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Sweden?
- Which are the leading brands in Retail Adult Incontinence in Sweden?
- How are products distributed in Retail Adult Incontinence in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Sweden - Category analysis
KEY DATA FINDINGS
Light adult incontinence continues to dominate sales
Tena loses share to private label as consumers become more price sensitive
Distribution shifts online as consumers seek convenience and discretion
Outlook
E-commerce still full of potential
Innovation likely to focus on comfort, discretion and sustainability
Tissue and Hygiene in Sweden - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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