PROSPECTS AND OPPORTUNITIES
An ageing population and war injuries to fuel demand.
Sales of adult incontinence products are expected to grow in Israel over the forecast period in line with an ageing population, which will automatically guarantee sales of such products. The category is expected to grow year on year and will likely to see demand increased by people using incontinence products as a result of being injured in the Israel-Hamas war.
E-commerce expected to do well but will suffer from infrastructure damage.
E-commerce is expected to remain a key channel in the market thanks to the fact that many consumers want to be discreet about the fact that they are buying incontinence products. E-commerce offers a good solution for these consumers, although its share of distribution is likely to be constrained over the forecast period by the ongoing preference for pharmacies, as people are expected to prefer to get the advice of pharmacists before buying incontinence products.
No innovation expected due to tense political situation and lack of money.
Due to the geopolitical context over 2024 and the expected continuation of the Israel-Hamas war until at least the end of 2025 but more likely 2026, little innovation is expected as most people are not likely to want or see the need for innovation in this basic item. Should the conflict end earlier than expected, companies may decide to invest in new products, but this is unlikely as there is likely to be a severe lack of money to spend on product development.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Israel?
- Which are the leading brands in Retail Adult Incontinence in Israel?
- How are products distributed in Retail Adult Incontinence in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Israel - Category analysis
KEY DATA FINDINGS
Incontinence products plod on thanks to ageing population.
Kimberly Clark continues to lead thanks to its well-known name inside Israel
Pharmacies channel benefits from consumers seeking a friendly face and help
An ageing population and war injuries to fuel demand.
E-commerce expected to do well but will suffer from infrastructure damage.
No innovation expected due to tense political situation and lack of money.
Tissue and Hygiene in Israel - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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