PROSPECTS AND OPPORTUNITIES
Category growth will be significantly driven by Indonesia’s ageing population in the coming years
Retail adult incontinence has high growth potential over the forecast period, due to its current low penetration and a steadily increasing consumer base. The number of older consumers in Indonesia is projected to increase significantly over the coming years.
E-commerce will continue to see growth, but convenience stores will remain the channel of choice
E-commerce is expected to continue growing rapidly, thanks to competitive prices and discounts, especially during major sales events. Manufacturers will leverage social media platforms like TikTok to engage consumers and increase brand awareness.
Significant scope for further innovation in a relatively immature product area
Adult incontinence is a relatively new product area in Indonesia with limited innovation. Manufacturers have focused on promoting existing products, releasing new variants every 2-3 years due to limited competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Indonesia?
- Which are the leading brands in Retail Adult Incontinence in Indonesia?
- How are products distributed in Retail Adult Incontinence in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Indonesia - Category analysis
KEY DATA FINDINGS
Growth for retail adult incontinence remains low compared to earlier in the review period
Softex leads in a highly consolidated competitive landscape in 2024
Convenience stores remains for retail adult incontinence in 2024
Category growth will be significantly driven by Indonesia’s ageing population in the coming years
E-commerce will continue to see growth, but convenience stores will remain the channel of choice
Significant scope for further innovation in a relatively immature product area
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DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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