COMPETITIVE LANDSCAPE
Pil Andina holds onto its lead
Pil Andina SA, through its flagship Refresca-T brand, continues to hold a leading position in RTD tea in Bolivia. Leveraging its long-standing expertise in dairy, the company has built one of the most comprehensive national distribution networks, encompassing both Bodegas Pil outlets and a large team of sales representatives that cover traditional retail outlets.
Smaller competitors struggle to gain traction
RTD tea currently shows little evidence of dynamism among players, reflecting the declining nature of the category and constrained consumer spending. Even Pil Andina SA has experienced declining sales, although its losses have been less pronounced due to its extensive distribution network and accessible pricing strategy.
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Overview:
Understand the latest market trends and future growth opportunities for the RTD Tea industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTD Tea industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The RTD Tea in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of RTD Tea in Bolivia?
- To what extent are health considerations impacting consumption of RTD Tea in Bolivia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of RTD Tea in Bolivia?
- Which are the leading brands in RTD Tea in Bolivia?
- What potential exists for multinational or domestic soft drinks companies to expand in Bolivia?
- How are products distributed in RTD Tea in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of RTD Tea?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
RTD Tea in Bolivia - Category analysis
KEY DATA FINDINGS
RTD tea struggles to maintain relevance amid economic pressures and supply challenged
RTD tea contracts as consumers prioritise basic necessities
Regular still varieties dominate sales
RTD tea expected to stabilise as loyal consumers and lighter formulations support demand
Pil Andina’s extensive distribution network will anchor sales
Health and wellness positioning will help RTD tea to sustain its relevance
Pil Andina holds onto its lead
Smaller competitors struggle to gain traction
Pil Andina ensures small local grocers remains at heart of RTD distribution
Supermarkets and hypermarkets gain traction with widest selections
Soft Drinks in Bolivia - Industry Overview
Affordability remains key driver of growth
KEY DATA FINDINGS
Climatic factors underpin steady consumption amid growing diversification
Affordability remains key consideration
Health-focused offerings gain traction
Shifting consumer lifestyles and infrastructure investments will support future growth
Health and wellness trend to drive innovation
Growing focus on local production
EMBOL maintains leadership through extensive reach, innovation and digital investment
DICOM Distribuidores del Oriente benefits from growing success of Aloe Vera Tai, while PepsiCo expands sales through innovation and widening distribution
Small local grocers dominates sales
E-commerce sees rapid expansion from low base
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
RTD Tea
- Carbonated RTD Tea and Kombucha
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- Regular Still RTD Tea
- Reduced Sugar Still RTD Tea
RTD Tea
This category includes all packaged products based on brewed tea or tea extract. May be sweetened or unsweetened, carbonated or still, with a wide variety of different flavourings. May contain juice.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our RTD Tea research and analysis database.
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