PROSPECTS AND OPPORTUNITIES
Diagnostics and testing are set to reshape vitamin consumption
Over the forecast period, growth in India’s vitamins category is expected to be shaped by closer links between supplementation and diagnostic testing rather than self-selection alone. As blood tests and health checkups become more affordable and widely promoted through clinics, labs, and digital health platforms, more consumers are entering supplementation based on data-based evidence rather than mere assumptions.
Absorption-led formulation will become more important than dosage strength
Forecast growth in India’s vitamins category will increasingly be driven by how effectively nutrients are absorbed, rather than the strength as appears on packaging labels. Consumers are becoming more aware that many vitamins require specific forms, combinations or carriers to work efficiently in the body.
Plant-based vitamins will gain traction as “clean label” expectations rise
Over the forecast period, plant-based vitamins are expected to gain stronger relevance in India as consumers increasingly link source transparency with long term safety and more gentle support on the digestive system. A growing segment of vitamin users is questioning synthetic isolates and petroleum derived ingredients, especially for nutrients consumed repeatedly over months.
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Overview:
Understand the latest market trends and future growth opportunities for the Vitamins industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vitamins in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vitamins in India?
- Which are the leading brands in Vitamins in India?
- How are products distributed in Vitamins in India?
- How has the regulatory and operating environment for Vitamins changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Vitamins
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Vitamins in India - Category analysis
KEY DATA FINDINGS
Robust performance for the vitamins category
Established brands lead while D2C players expand awareness and reach
Retail strategies reflect habitual shopping patterns
Diagnostics and testing are set to reshape vitamin consumption
Absorption-led formulation will become more important than dosage strength
Plant-based vitamins will gain traction as “clean label” expectations rise
Consumer Health in India - Industry Overview
Consumer Health in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for Consumer Health?
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
The following categories and subcategories are included:
Vitamins
- Multivitamins
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- Vitamin A
- Vitamin B
- Vitamin C
- Vitamin D
- Vitamin E
- Other Single Vitamins
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vitamins research and analysis database.
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