COMPETITIVE LANDSCAPE
Mayora Indah Tbk PT maintains leadership of consolidated competitive landscape
In 2025, Mayora Indah Tbk PT firmly held its leadership of coffee in the local market, predominantly driven by the enduring strength of its flagship Kopiko brand in instant coffee. Kopiko's success stems from its adept balance of affordability and strong brand recognition among Filipino consumers, particularly appealing to the mass market.
Regional authenticity fuels Merlo's growth in fresh coffee
Merlo Agricultural Corp emerged as the most dynamic company within the competitive landscape in 2025, demonstrating significant growth from a small sales base. The company's expansion is firmly anchored in fresh coffee, where it adeptly leverages its regional heritage and authenticity through established brands such as Batangas Brew and Batangas Special Blend.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Coffee industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Coffee in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Coffee in Philippines?
- To what extent are health considerations impacting consumption of Coffee in Philippines?
- What are the traditional preferences in Coffee in Philippines? To what extent are these tastes changing amidst increasing international influence and the growth of chained cafés?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Coffee in Philippines?
- Which are the leading brands in Coffee in Philippines?
- How are products distributed in Coffee in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Coffee?
- Where is future growth expected to be most dynamic?
Coffee in the Philippines - Category analysis
KEY DATA FINDINGS
Premiumisation and dynamic growth amidst price adjustments
Premiumisation and strategic pricing drive coffee sales
Fresh ground coffee’s dynamic growth led by premiumisation
Strong growth forecast amidst price pressures
Digital collaboration set to play increasingly significant role in shaping coffee marketing strategies
Local sourcing and farmer support to shape sustainable coffee’s future
Mayora Indah Tbk PT maintains leadership of consolidated competitive landscape
Regional authenticity fuels Merlo's growth in fresh coffee
Small local grocers remains dominant distribution channel for coffee
On-the-go convenience fuels dynamic growth for forecourt retailers
Hot Drinks in the Philippines - Industry Overview
Hot drinks in the Philippines: 2025 performance, key drivers, and future outlook
KEY DATA FINDINGS
A dynamic year for hot drinks: Instant coffee, malt-based hot drinks, and fresh ground coffee pods drive growth
Strategic pricing and value initiatives
Nespresso and Mayora help drive developments in fresh ground coffee
Digital innovation is shaping hot drinks marketing in the Philippines
Investment fuels optimistic outlook for hot drinks in the local market
Supply chain challenges and strategic pricing
Health trends to be persistent driver of development within hot drinks
Nestlé Philippines retains lead of consolidated competitive landscape
Dominance of small local grocers driven by proximity and affordability
Convenience and online exclusives drive growth via e-commerce
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Coffee
-
- Fresh Coffee Beans
-
- Fresh Ground Coffee Pods
- Standard Fresh Ground Coffee
-
- Instant Standard Coffee
- Instant Coffee Mixes
Coffee
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Coffee research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!