PROSPECTS AND OPPORTUNITIES
Opposing trends
Depilatories is expected to see further value growth in Belgium over the forecast period. Consumption patterns of depilatories are likely to remain stable over the forecast period.
Women’s pre-shave to see continued decline
Women’s pre-shave is set to see a particularly poor performance within depilatories in Belgium over the forecast period. Indeed, as products within women’s razors and blades become more sophisticated in terms of design and features, with more and more incorporating pre-impregnated properties, demand is set to keep shifting away from women’s pre-shave to women’s razors and blades.
Growing popularity of laser hair removal to have an impact on depilatories
Economic conditions are set to improve over the forecast period for Belgian consumers, in terms of both prices going down and pressure on purchasing power waning. In this context, consumers are set to become less conservative in their spending and more open to trying laser removal for their depilation.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Belgium - Category analysis
KEY DATA FINDINGS
Promotional activity and the home spa trend drive growth
Procter & Gamble leads, while Bic puts in strongest performance
Supermarkets remains dominant
Opposing trends
Women’s pre-shave to see continued decline
Growing popularity of laser hair removal to have an impact on depilatories
Beauty and Personal Care in Belgium - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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