PROSPECTS AND OPPORTUNITIES
Hair removals/bleaches to lead growth as consumer demand more sophisticated products
Retail sales of depilatories in Kenya are projected to continue rising in current value terms over the forecast period, with hair removers/bleaches leading the way. Growing awareness of the health and safety risks linked to traditional razors - such as cuts, nicks, and skin irritation - is encouraging many consumers to seek alternatives.
Convenience and comfort will drive shift away from traditional razors
Women’s razors and blades is expected to see slower growth than hair removers/bleaches over the forecast period. In addition to growing safety concerns around traditional razors, the increasing popularity of electric razors and grooming devices is reshaping consumer choices.
Product differentiation and focus on reusable and refillable options will be key manufacturer strategies
To remain competitive, depilatory brands will need to adopt targeted strategies. One key priority will be product differentiation, with formulations designed to meet the needs of diverse skin types, particularly sensitive or allergy-prone skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Kenya?
- Which are the leading brands in Kenya?
- How are products distributed in Kenya?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Kenya - Category analysis
KEY DATA FINDINGS
Rising interest in personal grooming drives growth
Reckitt Benckiser remains leading player, despite increased competition
Supermarkets maintain their lead while e-commerce gains strength
Hair removals/bleaches to lead growth as consumer demand more sophisticated products
Convenience and comfort will drive shift away from traditional razors
Product differentiation and focus on reusable and refillable options will be key manufacturer strategies
Beauty and Personal Care in Kenya - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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