PROSPECTS AND OPPORTUNITIES
Demand for high-quality products will continue to rise, driving value growth
Depilatories is expected to see a low positive retail value CAGR at constant 2024 prices in China in the forecast period. As consumers’ awareness of personal care increases, the demand for high-quality, multifunctional hair removal products is set to rise.
Skin care expected to be a more important element in new products
As there is still considerable potential in the depilatories category, brands will continue to launch products that meet the needs of women, in line with consumer demand, and will place greater emphasis on sales and promotion through online platforms. As the focus on health and beauty continues to grow and skin care concepts gradually infiltrate various body care categories, products within depilatories are expected to undergo significant advances.
Segmentation expected to increase in depilatories
Consumer preferences are becoming increasingly diverse and specific in China, therefore brands in depilatories are expected to adapt by offering innovative products tailored to different body areas and skin types. For instance, brands have launched products with a gentle yet effective formula specifically formulated for removing lip hair, designed to minimise irritation in the sensitive lip area while effectively removing unwanted hair.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in China - Category analysis
KEY DATA FINDINGS
Women’s razors and blades performs well, at the expense of hair removers/bleaches
Leading player Schick also sees the strongest growth
Retail e-commerce offers the widest product range
Demand for high-quality products will continue to rise, driving value growth
Skin care expected to be a more important element in new products
Segmentation expected to increase in depilatories
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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