PROSPECTS AND OPPORTUNITIES
Warmer weather conditions and improvements in the economy are set to drive growth in depilatories
Sales of depilatories are projected to increase over the forecast period, supported by seasonal factors such as warmer weather, which typically leads to greater demand for hair removal products as consumers wear lighter clothing. Additionally, the anticipated improvement in the national economy is expected to further contribute to growth within the category.
Innovations in women's razors and blades will focus on delicate skin and intimate areas
Throughout the forecast period, innovations in women’s razor and blades are expected to focus on specific skin care needs and areas of the body. For instance, Procter & Gamble has introduced the Gillette Venus Intima, a women's razor designed specifically for intimate areas.
New retail opportunities could contribute to ongoing growth of depilatories
New retail opportunities are expected to support the growth of depilatories over the forecast period. Initiatives such as Leonisa’s Allies programme, which incorporates a dedicated section for beauty and personal care products within its e-commerce platform, illustrate the potential of these strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Peru - Category analysis
KEY DATA FINDINGS
Modest growth due colder weather and the poor economic performance
Procter & Gamble Perú SRL consolidates its leadership, while Schick & Energizer Perú SA increases its share
Small local grocers lead while beauty specialists record an uplift in share
Warmer weather conditions and improvements in the economy are set to drive growth in depilatories
Innovations in women's razors and blades will focus on delicate skin and intimate areas
New retail opportunities could contribute to ongoing growth of depilatories
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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