PROSPECTS AND OPPORTUNITIES
Prioritising skin care favours premiumisation in depilatories
Depilatories will maintain positive sales over the forecast period, in both value and volume terms, albeit with volume growth lower due to the already-strong penetration of such products. No profound changes are expected in the aesthetic preference patterns of most Dominican women, in the short term at least, in relation to not showing body hair.
Hair removers brands seek to enhance their image by connecting with new generations
Hair removers/bleaches face the challenge of appealing to the preferences of young women who are starting to use hair removal products. Among the objections of these consumers is the fact that such products are perceived as painful, irritating, or time-consuming.
Natural products values among the generational values ??of modern Dominican women
Noticeably, modern Dominican women are aligning their preferences towards products that claim to include ingredients or compounds of natural origin in their formulations or in their preparation. These compounds are increasingly perceived as healthier, and as providing greater benefits to general wellbeing.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Dominican Republic?
- Which are the leading brands in Dominican Republic?
- How are products distributed in Dominican Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Dominican Republic - Category analysis
KEY DATA FINDINGS
Beauty patterns adopted by the majority of Dominican women support demand for depilatories
The Gillette Venus brand is the clear leader in depilatories
The convenience of finding multiple options in one place, alongside multipack savings, benefits supermarket chains
Prioritising skin care favours premiumisation in depilatories
Hair removers brands seek to enhance their image by connecting with new generations
Natural products values among the generational values ??of modern Dominican women
Beauty and Personal Care in Dominican Republic - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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