With improvement in the economy, depilatories is expected to grow well in the forecast period. The category’s development depends on growth in disposable incomes and so, with an improved economic situation, demand is expected to improve, following the weak performance recorded over the review period.
The use of depilatories in Nigeria has still only achieved a low level of penetration, and has good scope to grow. Rising incomes amongst women, who are increasingly involved in more formal employment in urban areas, will boost demand.
With an improved economy, companies are expected to focus on innovative products that improve the appeal of depilatories products, which have still only achieved fairly low levels of awareness in Nigeria. The improvement of comfort and convenience will be key, so manufacturers are expected to introduce brands that offer such improved benefits through the use of added natural ingredients.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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