PROSPECTS AND OPPORTUNITIES
Improving economic conditions to boost demand
With improvement in the economy, depilatories is expected to grow well in the forecast period. The category’s development depends on growth in disposable incomes and so, with an improved economic situation, demand is expected to improve, following the weak performance recorded over the review period.
Significant room for growth
The use of depilatories in Nigeria has still only achieved a low level of penetration, and has good scope to grow. Rising incomes amongst women, who are increasingly involved in more formal employment in urban areas, will boost demand.
New products and players to intensify competition
With an improved economy, companies are expected to focus on innovative products that improve the appeal of depilatories products, which have still only achieved fairly low levels of awareness in Nigeria. The improvement of comfort and convenience will be key, so manufacturers are expected to introduce brands that offer such improved benefits through the use of added natural ingredients.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Nigeria - Category analysis
KEY DATA FINDINGS
Non-essential status hits volumes
Procter & Gamble leads, while Vine Morris Links benefits from trading down
Small local grocers seeing share eroded by retail modernisation
Improving economic conditions to boost demand
Significant room for growth
New products and players to intensify competition
Beauty and Personal Care in Nigeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!