PROSPECTS AND OPPORTUNITIES
Depilatories faces gloomy future
Depilatories in France is likely to continue to struggle throughout the forecast period as local consumers continue to opt for more natural looks; when want to remove hair, they will increasingly shift towards laser hair removal treatments which are longer-lasting and becoming more widely available. Legislation enabling nurses and beauty technicians to perform laser hair removal (instead of only doctors) came into effect in 2024, and this kind of hair removal will likely see strong growth at the expense of depilatories.
Specialised and unisex products to become more prevalent
Growth in more specialised products such as face-shaving razors for women to remove downy hair (dermaplaning), as well as more unisex products, will be seen across the whole range of depilatories during the forecast period. While traditionally there has been a distinction between male and female products, there has long been a crossover by consumers, and more niche brands are offering unisex products – Uny is one such example.
Sharpened focus on sustainability
Sustainability will become more important for depilatories players as consumers seek out increasingly environmentally friendly options - or at least those which use more natural ingredients alongside chemicals. Waxes and razors are likely to fare better than creams and bleaches, as the latter two struggle to have any environmental credentials.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in France?
- Which are the leading brands in France?
- How are products distributed in France?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in France - Category analysis
KEY DATA FINDINGS
Persistent declines seen for depilatories in 2024
Veet heads up brands
French consumers like to buy razors while grocery shopping
Depilatories faces gloomy future
Specialised and unisex products to become more prevalent
Sharpened focus on sustainability
Beauty and Personal Care in France - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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