PROSPECTS AND OPPORTUNITIES
Slowed growth forecast for depilatories
The outlook for depilatories in Brazil is subdued, with the category set to see slowed value growth over the forecast period. Hair removers/bleaches, which accounts for most of overall category value, will struggle as demand falls as income rises and consumers opt for higher-quality or more convenient alternatives such as salon waxing.
Rise of women’s health products faces communication challenges, while players will continue to benefit from brand loyalty
Globally, women’s health is gaining traction across supplements, intimate care and sexual wellness. In Brazil, progress is tempered by conservative sensibilities.
Demographic trends threaten volume but drive premiumisation
Brazil’s demographic pivot is accelerating. In 2023, people aged 60+ (16%) outnumbered those aged 15-24 (15%) for the first time, driven by a fertility decline from 2.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Brazil - Category analysis
KEY DATA FINDINGS
Depilatories sees service-led shift and benefits from on-demand platforms and convenience trend in 2024
Laser momentum fades as inclusivity rises
Viral trend loses momentum, but summer heat supports sales
Slowed growth forecast for depilatories
Rise of women’s health products faces communication challenges, while players will continue to benefit from brand loyalty
Demographic trends threaten volume but drive premiumisation
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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