PROSPECTS AND OPPORTUNITIES
Embracing body positivity and the natural beauty movement
In the forecast period, depilatories in Singapore is expected to see a slightly negative retail value CAGR at constant 2024 prices, with women’s razors and blades the only category expected to see growth. Looking ahead, depilatories is expected to see an overall decline in response to changing consumer attitudes and technological advances.
Increased adoption of long-term hair removal solutions
Consumers are showing heightened interest in low maintenance, long-term hair removal methods such as laser and IPL (Intense Pulsed Light) treatments. The accessibility of these services in Singapore has improved, with more clinics offering affordable packages.
Increased demand for products that prioritise consumers’ health
Traditional depilatories, such as hair removers/bleaches, are often perceived as less convenient, and potentially harsh on the skin, leading to issues such as ingrown hairs. As consumers become more conscious of skin health, there is urgent need for innovation in this category.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Singapore?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Singapore - Category analysis
KEY DATA FINDINGS
Exploration of new hair removal methods, but shaving remains popular
The rise of private label and the dominance of the leading brand
Shifts in distribution through major retailers
Embracing body positivity and the natural beauty movement
Increased adoption of long-term hair removal solutions
Increased demand for products that prioritise consumers’ health
Beauty and Personal Care in Singapore - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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