PROSPECTS AND OPPORTUNITIES
Price-sensitivity to drive higher volume growth of depilatories
Over the forecast period, depilatories is projected to record a stronger experience, in both volume and value terms (at constant 2024 prices), compared to the review period. Considering depilatories is a category where consumers tend to search for the most economical options from trusted popular brands, price-sensitivity will remain high, as many consumers prioritise affordability over premium offerings.
The future of hair removal in Chile
There is growing demand for long-lasting results in Chile, such as via laser hair removal and electrolysis. These methods offer a more permanent solution compared to traditional options such as waxing and razors.
Private label and new brands set to shape competitive landscape
In 2024, some of the growth recorded by depilatories was driven by the entry of new brands and the expansion of private label offerings, a trend expected to continue in the coming years. Pharmacies, hypermarkets, and supermarkets are projected to remain the key distribution channels, further strengthening their relevance as major retailers implement promotional strategies to boost consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Chile?
- Which are the leading brands in Chile?
- How are products distributed in Chile?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Chile - Category analysis
KEY DATA FINDINGS
New brands and innovations boost sales of women’s razors and blades
Procter & Gamble strengthens leadership through Gillette brand
Pharmacies remains leading distribution channel for depilatories
Price-sensitivity to drive higher volume growth of depilatories
The future of hair removal in Chile
Private label and new brands set to shape competitive landscape
Beauty and Personal Care in Chile - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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