PROSPECTS AND OPPORTUNITIES
Ongoing sales supported by baseline demand, although volume will remain somewhat flat
Depilatories will maintain positive sales over the forecast period, in both value and volume terms, albeit with volume sales somewhat flat. Overall sales will be supported by ongoing baseline demand, alongside continuous innovations and frequent new product launches.
More natural formulations have scope for great development, albeit still remaining niche
Over the forecast period, local consumers will increasingly seek depilatories containing natural ingredients. However, these more natural products, especially natural depilatory creams, which are able to provide the same level of effectiveness as the chemical versions, remain largely under development and are not yet widely available.
Desirable ingredients in natural formulations will come further to the fore
The most desirable ingredients in natural formulations are expected to include plant oils such as jojoba oil, aloe vera oil, coconut oil, olive oil, and the like, being those which are known for their moisturising and skin-conditioning properties, thus, to counteract potential dryness or irritation from other hair removal methods. Other ingredients will likely be chamomile extract, green tea extract, and those which are known for their soothing, anti-inflammatory, and antioxidant benefits, aiming to make the hair removal process gentler on the skin.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Croatia?
- Which are the leading brands in Croatia?
- How are products distributed in Croatia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Croatia - Category analysis
KEY DATA FINDINGS
Baseline demand supports sales of depilatories
Procter & Gamble maintains its lead thanks to the strength of its Gillette brand
Health and beauty specialists maintain their strength, while e-commerce continues to grow
Ongoing sales supported by baseline demand, although volume will remain somewhat flat
More natural formulations have scope for great development, albeit still remaining niche
Desirable ingredients in natural formulations will come further to the fore
Beauty and Personal Care in Croatia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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