PROSPECTS AND OPPORTUNITIES
Limited uptake of premium products
Retail sales of depilatories in Guatemala are projected to see steady growth in constant value terms (at 2024 prices) over the forecast period. Guatemalan women are expected to continue valuing smooth, healthy-looking, hair-free skin - an aesthetic closely aligned with cultural beauty norms.
More accessible pricing to expand reach of permanent hair removal methods
One of the factors limiting stronger growth in traditional depilatory products is the increasing appeal of permanent hair removal solutions, particularly amongst middle-income women. Laser hair removal services are becoming more widely available in Guatemala, especially in urban areas, where prices have become more accessible and providers promote newer technologies that claim to offer faster, less painful treatments.
Skinification trend will gain ground in depilatories
The rising influence of skin care within personal grooming - commonly referred to as "skinification" - is increasingly shaping innovations in razors and blades, particularly those targeted at women. Multi-benefit products that go beyond hair removal to offer skin-enhancing properties are gaining traction and are expected to see continued growth in the Guatemalan market in the coming years.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Guatemala - Category analysis
KEY DATA FINDINGS
Guatemalans continue to favour disposable razors, with skin care attributes gaining traction
Brands offer targeted shaving solutions
Grocery outlets continue to dominate distribution, but pharmacies look to strengthen their position
Limited uptake of premium products
More accessible pricing to expand reach of permanent hair removal methods
Skinification trend will gain ground in depilatories
Beauty and Personal Care in Guatemala - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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