PROSPECTS AND OPPORTUNITIES
Steady growth predicted over the forecast period
Depilatories in Hong Kong is projected to experience steady growth over the forecast period, with women’s pre-shave set to remain the most dynamic performer. Sustained demand will be supported by local consumers’ interest in personal grooming.
Focus on natural and organic formulations
Within the largest value category of hair removers/bleaches, there is increasing demand for natural and organic ingredients that are driving the innovation. Therefore, over the forecast period, an increasing number of hair removers, such as creams or even waxes, are likely to be formulated with plant-based extracts, essential oils, and other natural ingredients.
Offline distribution to remain dominant due to greater convenience
While the pandemic accelerated the shift towards e-commerce for many beauty and personal care items, a notable shift back towards offline channels has emerged since the lifting of social restrictions. This resurgence of in-store shopping has been evident in a renewed preference for physical retail experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Depilatories continues on post-pandemic growth trajectory
Procter & Gamble retains lead of highly consolidated competitive landscape
Wide distribution in local market ensures availability and access
Steady growth predicted over the forecast period
Focus on natural and organic formulations
Offline distribution to remain dominant due to greater convenience
Beauty and Personal Care in Hong Kong, China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Depilatories research and analysis database.
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