PROSPECTS AND OPPORTUNITIES
Innovation set to drive future growth
Depilatories is projected to see steady growth in the UK over the forecast period, underpinned by shifting consumer preferences, a sustained demand for convenience, and a heightened focus on value for money. Market expansion will be further driven by product innovation, particularly as brands increasingly tap into the growing skinification trend.
Brands continue to build customer confidence through marketing efforts
A key trend in women’s shaving is the focus on empowerment, inclusivity, and authenticity in marketing activity. Brands are launching campaigns to cater to modern consumer sensibilities.
Shifting grooming habits
The shift in consumer grooming habits, particularly amongst younger demographics, continues to gain momentum, with a growing number of individuals embracing natural body hair and reducing the frequency of traditional hair removal practices. According to the Euromonitor Voice of the Consumer: Beauty Survey, fielded June to July 2024, 36% of female respondents in the UK reported that they never remove body hair.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in United Kingdom?
- Which are the leading brands in United Kingdom?
- How are products distributed in United Kingdom?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in the United Kingdom - Category analysis
KEY DATA FINDINGS
Steady growth sustained by traditional shaving products
Brand success fuelled by effective strategic collaborations.
Growing demand for budget-friendly options challenges specialist retailer dominance
Innovation set to drive future growth
Brands continue to build customer confidence through marketing efforts
Shifting grooming habits
Beauty and Personal Care in the United Kingdom - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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