Depilatories is projected to see steady growth in the UK over the forecast period, underpinned by shifting consumer preferences, a sustained demand for convenience, and a heightened focus on value for money. Market expansion will be further driven by product innovation, particularly as brands increasingly tap into the growing skinification trend.
A key trend in women’s shaving is the focus on empowerment, inclusivity, and authenticity in marketing activity. Brands are launching campaigns to cater to modern consumer sensibilities.
The shift in consumer grooming habits, particularly amongst younger demographics, continues to gain momentum, with a growing number of individuals embracing natural body hair and reducing the frequency of traditional hair removal practices. According to the Euromonitor Voice of the Consumer: Beauty Survey, fielded June to July 2024, 36% of female respondents in the UK reported that they never remove body hair.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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