PROSPECTS AND OPPORTUNITIES
Rising efficacy, population growth and improved economic conditions are set to support growth
Value sales of depilatories are expected to rebound in 2025 and continue to rise throughout the forecast period. While consumers are projected to remain cautious in the near term, continuing to economise in response to the elevated cost of living, demand for affordable, longer-lasting solutions such as razors and subscription-based shave clubs is expected to persist.
Sustainability and ethical sourcing are set to be key in consumer purchasing decisions
Sustainability will become an even more critical focus for brands over the forecast period. Consumers, particularly younger demographics, increasingly prioritise ethical sourcing and environmental responsibility in their purchasing decisions.
Innovation will focus on high-end performance and added skin care benefits to drive value
Women’s pre-shave and women’s razors/blades are expected to see increased innovation through the launch of new premium products across the forecast period. This trend mirrors developments in the men’s grooming market, where brands have successfully capitalised on growing consumer interest in high-end, performance-driven products.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Canada - Category analysis
KEY DATA FINDINGS
Depilatories record a value decline as consumers look to save costs during 2024
Procter & Gamble retains its lead while Parissa Labs benefits from a migration away from salon treatments
Pharmacies lead distribution although share is lost to affordable goods from supermarkets
Rising efficacy, population growth and improved economic conditions are set to support growth
Sustainability and ethical sourcing are set to be key in consumer purchasing decisions
Innovation will focus on high-end performance and added skin care benefits to drive value
Beauty and Personal Care in Canada - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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