PROSPECTS AND OPPORTUNITIES
The expansion of modern retailers and sales of women’s pre-shave are set to support forecast growth
Sales of depilatories are expected to increase during the forecast period. The number of modern retail outlets is projected to grow, enhancing the availability and accessibility of depilatory products across various regions in Georgia.
Disposable razors are expected to gain ground above reusable options
Throughout the forecast period, a significant proportion of Georgian women, estimated at around 70%, according to trade interviews, will continue to prefer disposable razors. The relatively high cost of reusable razor starter kits, such as those offered by Venus, will discourage many consumers from switching, leading them to opt for more affordable disposable alternatives.
The declining cost of laser epilation will challenge sales of depilatory products
The forecast period is expected to see growing competition from laser epilation, which will pose a challenge to traditional depilatory products. Laser hair removal offers longer-lasting results, appealing to consumers seeking more permanent solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Georgia - Category analysis
KEY DATA FINDINGS
Growth in depilatories is bolstered by ongoing innovations and affordability
Procter & Gamble retains the lead while Veet from Reckitt Benckiser improves its share
Pharmacies increase share as consumers appreciate a wide variety of goods and professional advice
The expansion of modern retailers and sales of women’s pre-shave are set to support forecast growth
Disposable razors are expected to gain ground above reusable options
The declining cost of laser epilation will challenge sales of depilatory products
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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