PROSPECTS AND OPPORTUNITIES
Depilatories stands to witness moderate value growth
Depilatories will continue to record moderate growth in constant value terms driven by new product launches and rising consumer awareness of women-specific products. By contrast, very limited growth is anticipated in retail volume terms.
Social media trends have strong influence on purchasing behaviour
Many Bulgarian consumers, especially from younger generations, are increasingly following global trends on social media and rely on TikTok for advice and inspiration on beauty and personal care. In depilatories, a growing trend on social media is the use of women’s electric razors and trimmers, in place of disposable women’s razors and blades.
Sustainability to influence new product developments
One of the focus areas for innovation in depilatories will be sustainability oriented developments in the coming years. Brands are already launching products that are more eco-friendly, such as Wilkinson Sword Bio with a handle made from 95% recycled plastic.
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Overview:
Understand the latest market trends and future growth opportunities for the Depilatories industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Depilatories in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Depilatories in Bulgaria?
- Which are the leading brands in Bulgaria?
- How are products distributed in Bulgaria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Depilatories in Bulgaria - Category analysis
KEY DATA FINDINGS
Women are keen to invest in higher quality products
Procter & Gamble Bulgaria EOOD extends its lead in depilatories
Health and personal care stores remain strong but lose ground as e-commerce and discounters gain value share
Depilatories stands to witness moderate value growth
Social media trends have strong influence on purchasing behaviour
Sustainability to influence new product developments
Beauty and Personal Care in Bulgaria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Depilatories
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Depilatories research and analysis database.
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